Does Your Small Business Need Financial Help?

Do you believe your small business can benefit from a small business loan this year? Do you know where to apply for one?  Small businesses in Michigan are getting workshops and small business loans for their business to help them grow.  The requirements to apply for such loans are minimal and depending on your business, the ROI when you apply for such loans can be monumental.  For more information about this, follow the links below.


Small business owners get help and inside tips in special workshop

Small Business Workshop in Detroit’s Tech Town.

DETROIT, Mich. (WXYZ) – Small business owners are getting ready for a special workshop designed to help them grow their companies. The event is loaded with information for current leaders and aspiring ones. CLICK THE VIDEO PLAYER TO FIND OUT WHAT YOU NEED TO KNOW ABOUT THE UNIQUE EVENT.

The month of May is considered “Small Business Month.”  The LEE Group, is teaming up with Fifth Third Bank and the Michigan Women’s Foundation, for the annual Small Business Workshop.

It’s set for Wednesday, May 3, 2017, 7:30am-1pm, at TechTown, located at 440 Burroughs, in Detroit.

The cost is $75 and includes a continental breakfast.  For more information and to register, please visit: http://leegroupinnovation.com/small-business-workshop/


Small business sales hit record in first quarter

Small businesses remain hot commodities, with first-quarter sales of companies reaching the highest point recorded by BizBuySell.com.

The internet marketplace tallied the number of transactions reported by business brokers nationwide.

BizBuySell.com counted 2,368 closed transactions, up nearly 29 percent from 1,840 in the first quarter of 2016. The improving economy is encouraging current owners to put their companies on the market and spurring buyers to look for businesses, BizBuySell.com says.

Companies that are being sold are healthier than a year ago, with an average $518,159 in annual revenue, up more than 8 percent from $478,000 a year earlier. And sellers are getting better prices; the median sale price was $237,000, up nearly 8 percent from $220,000.


NEIdeas offers $400,000 in grants to help small businesses grow

Small businesses in Detroit, Hamtramck and Highland Park can apply for $400,000 in grants to help them grow.The New Economy Initiative program targets companies that are at least 3 years old.

Applications for the NEIdeas: Rewarding Ideas for Business Growth challenge will be accepted from May 1 through June 1. Information sessions begin Tuesday.
The applications will be reviewed by a jury of local small business owners and past NEIdeas winners.Twenty businesses that gross less than $750,000 annually will be selected for $10,000 awards.
Two business that gross more than $750,000 and less than $5 million annually will be selected for $100,000 awards.NEIdeas has awarded $1.5 million to 96 local businesses since 2014 and connected others to technical assistance opportunities.


 

Healthcare and Small Business Borrowing

Businesses in the United States  are still waiting to see what happens with healthcare, and other policy changes in the new administration before they commit to investing or hiring, or any other change that can affect their business.  The euphoria of the Election is passing, and with it the high optimism businesses felt.  Numbers are not as promising as analyst predicted, jobs felt short by more than 100K, and the business community is waiting.

For more about this and other stories, follow the links below.


Small-business sentiment declines as post-election euphoria runs out of steam

Small-business owner optimism declined in March as sales expectations and earnings came back to earth after a post-election surge.

The National Federation of Independent Business said its monthly sentiment gauge fell 0.6 point to 104.7, a slightly larger decline than the 0.5-point dip forecast by economists surveyed by Econoday.

The post-election surge was the biggest in the four decades NFIB has been conducting its survey. The gauge rose again in January but then receded in February.

In March, some warning signs appeared. The uncertainty index rose to 93, its second-highest reading on record. “More small business owners are having a difficult time anticipating the factors that affect their businesses, especially government policy,” noted Bill Dunkelberg, the groups’ chief economist.
But pessimism was widespread in March. Of 10 survey components, only three notched an increase.


Trump just said small businesses were ‘unable to borrow from banks’ — but small-business owners disagree

In a meeting with some of the most powerful CEOs in the world on Tuesday, President Donald Trump argued that small businesses were struggling to find financing.

“So many people come to see me — I see them all the time — small businesses that are unable to borrow from banks,” Trump said. “They never had a problem five, six, seven, 10 years ago. They had great bankers, great relationships, now they can’t borrow.”

The president blamed the post-financial-crisis Dodd-Frank banking regulations, which were enacted in July 2010, and higher capital requirements for the largest financial institutions. Trump said he planned to “streamline” or “eliminate” Dodd-Frank to allow small businesses to borrow again.

Trump’s narrative, however, is the opposite of what small-business owners are saying.


How small businesses are dealing with health care limbo

Republicans have called it quits for now on any plans to do away with Obamacare.

But while it may remain the law of the land, President Trump and GOP leaders in Congress don’t want it to stay that way.

That’s a lot of uncertainty for small business owners like Dr. Vicki Bralow and her husband Dr. Scott Bralow to handle. The couple is less than a month out from opening up their joint primary care office in Philadelphia. Until now, Vicki co-owned a practice downtown where she voluntarily offered her employees insurance.

“One year I’m paying $650 for a family policy and then the following year I’m paying $1,150 a month for a policy,” she said. “That’s a really, really big deal.”

Vicki’s old business is one of nearly 2 million nationwide that employs three to nine workers, by far the group of companies most vulnerable to Obamacare premium spikes.


 

A Small Idea That Can Become A Big Business

A business idea doesn’t have to be all that new for you to start exploring your options.  Thinking about a different way to approach and solve a problem, or to offer a new service to a niche market can be the start of a new business for you. A new business doesn’t have to be original, it just has to provide a product or service to an existing market, or a new emerging market. If you are thinking about starting a new business and don’t know where to start, read the following article to find out more.


 Sexy small-business startup ideas

Looking for a small-business startup idea? You might want to look to the bedroom. Because, and I know this might shock you, sex sells.

Romance has been around since, well, Adam and Eve. Businesses related to romance continue to do well and are increasingly mainstream. This past Valentine’s Day, even Burger King got in the act. For a very limited time and only in Israel, the fast food chain included a sex toy in an “Adult Meal.” The story spread like wildfire on social media because who can resist anything to do with sex?

While most sex-based businesses are small businesses, they typically seem seedy and are, often, exploitative. But here are some sex and romance-related small-business ideas you that can still tell your grandma about and that won’t land you in jail:

  • Online dating site profile writer. Ask people how they met their partner, and the most frequent response you’ll hear is “online.” But few people know how to write appealing dating site profiles. My senior editor, however, met the man of her dreams on OKCupid. “Before we write anything at work, we research,” she said. “I thought I better do the same thing.” So she figured out how to write a witty, quirky profile, which attracted her perfect match. Friends then started asking her to write their profiles. “This could be a full-time business.” If your customers break up, they need to update their profiles, which means repeat business.

More Than Obamacare Repeal, Small Businesses Want Congress to Rein In Costs

LaRonda Hunter, a business owner in Fort Worth, Tex., views the Affordable Care Act as a literal job killer. Fearful of triggering the law’s employer mandate, which requires businesses with 50 or more workers to offer health insurance or pay penalties, Ms. Hunter has held off on expanding her small chain of hair salons.

She voted for President Trump with the hope that he would quickly make good on his promise to strike down the health care law. On Friday, she watched in despair as the Republicans’ replacement plan unraveled — leaving the law, commonly known as Obamacare, in place “for the foreseeable future,” according to Paul D. Ryan, the House speaker.

“I’m disappointed,” Ms. Hunter, 57, said. “I’m mostly mad at my party for being so disorganized. I’m hoping Trump has learned something about how the government works.”

In Brooklyn, however, another business owner, Leisah Swenson, was ecstatic about the news that Obamacare would be sticking around.


Small businesses looking to Legislature for policy solutions to foster job growth

Small business owners are accustomed to doing a lot with little.

For the vast majority of small businesses across California, owners also serve as the human resources department, the compliance department, the legal department, the payroll department, and so on. In a state where we add thousands of new laws, regulations and associated penalties and fees to the books every year, it is painfully clear that small businesses, the engine of the California economy, are being suffocated.
As members of the National Federation of Independent Business in California gather in Sacramento this week to meet with legislators about issues impacting their small businesses, we urge policymakers to listen to their stories and struggles of running a business in California.

There should be nothing partisan about finding commonsense policy solutions to help foster job growth. While each small business has their own challenges, employers tell us they are looking for solutions to excessive regulation and taxation, and burdensome mandates.


 

Tools To Help Your Small Business Succeed

Small business owners are notoriously hard workers with long hours every single day of the week. Software tools and applications that make their business a bit easier have become more readily available with the current technology.  Documents, appointments, on line calendars and applications they can access through their phones or other devices have become commonplace.  Their business can truly travel with them, and can provide the much needed time to spend doing other more enjoyable things.

To read more about new business applications and other small business topics, follow the links below.


3 Financial Documents Every Small Business Needs

Columbia, S.C. (WLTX) – Happy Money Monday to our entrepreneur viewers. Today we’re covering the basics to help you understand the financial health of your business.

Here are 3 financial documents every small business needs:

1. Balance Sheet – This is a great way to provide a financial overview of your business. If you’re a visual person, this financial report will be easier for you to understand as it’s displayed as a chart. The left side shows what your company owns (aka your assets), while the right side will show you your expenses and equity.

2. Cash flow Statement – Similar to your budget for your personal finances, the cash flow statement shows how money comes and goes for your business. This helps you understand how your business is operating on a day-to-day basis and will help you answer the question, “How much is my business truly making?”


What is Yext and Can It Help Your Small Business?

It you’re looking for a way to automatically sync your business information across 50+ directories such as Google Maps, Yelp and Apple Siri, Yext presents itself as a possible solution.

Last week, the New-York based company filed paperwork with the US securities regulators to raise as much as $100 million in an initial public offering.

What is Yext?

Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you to sync your:

  • Business Name, Address and Phone Number;
  • Business hours, products and services, holiday hours, photos and videos, staff bios, menus, and calendars;

Why your small business needs a mobile app

Many small businesses are unsure whether they need a mobile app, many believing that their mobile website is enough. Are you staying relevant?

Are you app-solutely missing the boat?

These days, we carry our smartphones everywhere. People are using them to play, order food, make purchases, do research, communicate, check reviews, read books, find love and generally get by day to day. Some people are even running their business from their phone! In fact, many of you probably prefer using apps over your desktop when it comes to things like checking emails, updating your social media accounts or checking your online banking.


 

Information You Must Know For Your Small Business

If You Think Education Is Expensive, Try Ignorance – Famous quote

And, for many small business owners, knowing the rules and regulations concerning their business can save them a lot of money they can then invest in their business.  Tax incentives, or other type of changes that affect how they do their business, are opportunities they cannot pass up. 

For more about this and other topics, follow the links below.


Medicare rules differ for small business owners and employees

They must enroll when they turn 65 or face lifelong penalties.

Financial advisers who work with owners or employees of small businesses that employ fewer than 20 workers should be aware of a special rule that affects these clients: They must enroll in Medicare when they turn 65 or face lifelong penalties.

Normally, workers age 65 and older can delay enrolling in Medicare, the government-run health insurance program for people 65 and older and certain people with disabilities, if they continue to have group health insurance through their employer or through their spouse’s employer.

If the employer has 20 or more employees, the group health plan generally pays first, according to Medicare.gov. But the rules are different for small businesses and the self-employed. In this case, Medicare is the primary payer and if you don’t sign up for Medicare at 65, it will be as if you have no insurance at all, warns the Medicare Rights Center.


Avoid Business Burnout: 10 Real Small Business Owners Share Their Coping Secrets

Let’s face it: nobody starts a small business so that they’ll work less and have more free time. One thing I’ve heard consistently over the years from small business owners is how much harder it is to run a business than it is to work for one. In fact, many of them describe business ownership as a job that means working from morning till night, seven days a week. A friend of mine who owns a small café recently admitted to me that he hasn’t taken a single vacation in the seven years since he opened!

All of this sounds like a surefire recipe for serious “business owner burnout.” So I decided to ask 10 real-life small business owners how they stay energized. How do they cope with those moments when they feel overwhelmed by the constant pressure, the lack of time off, and the worries that come with being in business for yourself? This is the question I posed to them: “What tactics do you use to re-energize yourself and reinvigorate your passion for your business?”


10 Reasons Why Marketing Training for Small Business Owners is Essential

It’s no secret, at the core of business success is marketing. For small businesses, marketing goods, services and their brand, is essential in reaching customers, selling products and services and generally staying afloat. Though as with any discipline, marketing is achieved more effectively when you have the knowledge and expertise about the most effective forms of advertising, promotion and public relations, hence why marketing training can prove invaluable for many marketing-naïve SMEs.

If you run a small business and your marketing efforts are either non-existent or aren’t getting you very far, it could be worth investing in marketing training. Take a look at the following 10 reasons why marketing training for small business owners is essential.

Open new doors

Being up-to-date with the latest trends, innovations, technology and developments in the world of marketing, can help open new doors for your business. You will be able to implement such innovations into your own marketing strategy, and by doing so, grow your businesses organically by reaching out to new and existing customers.



 

Small Business News

News about the high optimism of small business owners  regarding the economy across the US, seem to be a hot topic of conversation. Despite the incertitude of many of the issues affecting the small business community, the optimism according to media outlets seems to be high. The promise of a quick repeal to Obamacare has some small business owners wondering whether this is going to be a good move for them.  For more about this and other stories affecting the small business community, follow the links below.


Small-business owners are full of questions and regrets about the end of Obamacare

With the repeal of the Affordable Care Act likely but its replacement uncertain, small-business owners are weighing their options for the future.

More details may come Tuesday evening when President Trump makes his first address to both houses of Congress as commander-in-chief.

Trump took executive action on January 20 to “ease the burden” of the Affordable Care Act and formally announced the administration’s policy to “seek the prompt repeal” of the law. However, doing so with any speed has proven difficult. The president told a meeting of the nation’s governors on Monday, “Nobody knew that healthcare could be so complicated.”

Dirk Bak is simply hoping for cost controls. His business, SDQ Janitorial in Minnetonka, Minn., has been family-owned for 34 years and had been offering its nearly 200 full-time workers coverage even before the ACA became law.

A great majority of our nation’s small business owners are old, white men

Two weeks ago the Kauffman Foundation, a well-regarded nonprofit group that specializes in entrepreneurism, released its annual State of Entrepreneurship report — and at least in one respect, the news is encouraging. The report found that, despite still being below the peak that preceded the Great Recession, private enterprise is rebounding and entrepreneurs are driving a resurgence of business activity in America.

However, most of those entrepreneurs are still mostly old, white men.

Even as the U.S. population is becoming more diverse, the changes in the composition of our entrepreneurs is not reflecting these changes: 80.2 percent are white and 64.5 percent are male (other reports have put the average age of a small business owner at around 50 years old). The Kauffman report found that minorities own half as many businesses as non-minorities and their businesses start smaller and stay smaller mostly due to capital challenges. Women are also half as likely as men to own employer businesses.


79 Percent of Small Business Owners Remain Confident, Xero Report Says

With unprecedented economic uncertainty in the US and UK, you would expect small businesses would be more pessimistic about the future. Yet, according to the second annual Make or Break 2017 report from Xero (NZE:XRO), small business owners are irrepressibly optimistic going into 2017. Both small business owners (79 percent) and accountants (84 percent) feel more confident about 2017 than 2016.

Make or Break 2017 Report from Xero: Highlights

The optimism was especially true for young businesses with 94 percent of one-year-old and 84 percent of two-year-old businesses saying that they felt more confident going into 2017 than they did in 2016. Over three quarters (79 percent) of small business owners professed confidence in their businesses’ survival in 2017. While nearly a fifth of businesses going through a tougher time said they expected 2017 to be a turnaround year for their business.


 

Tax Deductions and Small Business Surging Optimism in The Economy

Receipts during this time of year become increasingly more important as small business owners prepare for tax filing.  If you have no receipts that prove your expenses then, you may be out of luck.  But, some of the tax deductions for your small business will be at the hands of your accountant.  Make sure your accountant knows and has all the documentation to give your small business the deductions it deserves.

For more about  this and other news, follow the links below.


5 overlooked small-business tax deductions

Failing to claim all the small-business tax deductions you’re entitled to is like flushing money down the toilet. Deductions are a legal way to reduce the amount of business income that is subject to tax.

Failing to claim all the small-business tax deductions you’re entitled to is like flushing money down the toilet. Deductions are a legal way to reduce the amount of business income that is subject to tax.Keeping good records is key to backing up the deductions, says Barbara Weltman, author of “J.K. Lasser’s Small Business Taxes 2017.”

“Keep receipts, invoices and other documentation,” she says. “If you don’t have the proof, you could be out of luck.”

 


Small business owners are excited about the US economy – and they’re giving Trump the credit

Small business leaders say they’re more enthusiastic about the US economy, according to a new survey from JPMorgan.

The 2017 Business Leaders Outlook found that small business executives from across the US are more optimistic about the global and national economies and think that the Trump administration will be a positive for the country.

The bank surveyed roughly 1,400 executives, and 80% said they were optimistic about the national economy. That’s up nearly 41 points from the 2016 edition of the survey.

About 68% said they were encouraged about the outlook for their local economies, an 18 point increase from the year before. Only 3% and 5% of these executives were pessimistic about the national and local economies respectively, according to JPMorgan.


Small-business optimism surging, surveys show

Small business owners’ view of the economy is surging and giving them an incentive to hire.

That’s the finding of surveys released last week by two advocacy groups, the National Small Business Association and the National Federation of Independent Business.

The number of owners who believe the economy is doing better than it was six months ago has virtually doubled from a survey released during the summer, according to the NSBA survey. Forty-three percent of the 1,426 owners questioned had a more upbeat assessment, compared to 22 percent in the summer.

The survey is in line with others showing owners more upbeat after the election and at the start of 2017.

Looking ahead, 54 percent expect the economy to grow during the next year, up from 29 percent.

The more upbeat view is a reason for owners to add jobs, a shift from the recession and its aftermath, when owners said hiring was too much of a risk. Forty-three percent of the owners surveyed by the NSBA said they expect to hire in the next 12 months, up from 33 percent.


 

From Retirement Accounts to the Federal Rate Hike Affecting the Small Business Owner

Are you thinking about  filing your taxes already?  While there is still time to do so, re-evaluating your current retirement plan, health plan or other benefit plans you currently have for your employees with your accountant, financial advisor, or human resources person might be a good idea.  While changing plans may carry a small increase in prices, some of the benefits with a new plan do make up for the small price difference.  Retirement accounts you may want to set up this year for your employees, or for yourself can be done with the help of a financial advisor.  Before making any changes that affects your business, talk to your accountant or financial advisor.

For more about this and other small business news, follow the links below.


Inexpensive retirement plans for small-business owners

You’ve built your own company from the ground up, and now it’s time to start thinking about a retirement plan for yourself and your employees.

Does Your Small Business Need a Whistleblower Policy?

As business owners, we hope to never have need of a whistleblowing policy. But that doesn’t mean it isn’t incredibly important for protecting ourselves, our businesses and our employees.

Whistleblowing policies are put in place to ensure employees they are protected if they feel there is a topic or problem that needs to be discussed. It also helps you as a company identify what complaints actually constitute whistleblowing and to put guidelines or consequences in place if false allegations are made against the company.

If you don’t have a whistleblowing policy for your company, here are a few of the main reasons why you need to consider creating one, and what you should have in mind while creating your policy.

What Is Whistleblowing?

Whistleblowing happens when an employee — the whistleblower, or “relator” (the technical term used for a whistleblower) — brings a concern, misconduct or questionable act within the company to the public’s attention. When a whistleblower decides to speak out about a certain instance of misconduct within the company, they are doing so because they believe it should be public knowledge.


Will Fed Rate Hike Mean Easier Access to Small Business Loans?

The Federal Reserve raised its benchmark interest rate Wednesday for only the second time since the 2008 recession, citing falling unemployment and low inflation as key factors in its decision.

According to Fed Chairwoman Janet L. Yellen, the country has seen sustained economic growth over the past few years, including nearly 2.3 million net new jobs (PDF) in the previous four quarters alone, and an inflation rate running at a low two percent.

The rate increase is nominal — 0.5 to 0.75 percent — a number that the Fed feels will support sustained growth by encouraging borrowing.

Rohit Arora, CEO of Biz2Credit, an online marketplace for small business funding, and an expert on small business finance, said in a phone interview with Small Business Trends that the rate hike could be a good thing for small companies if it spurs financial institutions to make more loans.

He expressed concern, however, that banks, reluctant to lend to small businesses since the recession, may continue to keep their pocketbooks closed.


 

Productivity In The Workplace

Small and big businesses regardless of what industry they are in, try to boost productivity in the workplace to achieve their goals.  Whether they are offering financial incentives, recognition across the company, or extra vacation days, companies will go to extra lengths to reach or boost workplace productivity.

Every company has employees that are super stars and their productivity is unparalleled.  But, as every company have super stars, they have the super “duds” in it as well.  When looking into improving the productivity in your company, you have to take into account that all your employees have to be accountable for the work they do or are supposed to do.  The superstars can only take the team up to a point. Dragging the employees that are falling way below their potential is exhausting and mentally exhausting for everyone else.

Metrics that help you measure the productivity of your employees and yourself are widely available for businesses.  Every employee believes he is productive, but remember that productivity is a very subjective concept for many of us. We do not measure time or productivity equally.  Reading and answering all emails in your inbox may seem like you are productive, even if you do nothing else.  For other people answering all those emails is only the beginning of their day.

When measuring the productivity of your employees-and yourself-take into consideration that employees respond differently to what management or they owner tells them.  For many employees a job performance review and an unsatisfactory review at that, can be more harmful that no review at all.  You have to get to know your employees before handing out advice.  Sometimes a pat on the back, or a nice word at the beginning of the day are for many employees enough to continue working hard for you.  Recognition that they are doing a good job and that you are aware of it, can increase the productivity of many of your employees.

Most workers across the United States have a life outside work. Families, other jobs, elderly parents, financial problems and a myriad of other issues, are a constant reminder that we are humans and have a limited time of hours every day.  Expecting the employee to be a happy and responsive human being every single day is expecting too much.  When asking an employee for X, Y and Z, think before and ask yourself if it is too much.  I do not believe that you have to hire a slacker and let it be, just think that a happy employee will be a more productive employee for you and your company.

Small Business News For This Coming Tax Season

There are not many relationships in business as important as that of an accountant or tax advisor and a small business owner during this time of year.  During the months ahead, when many small business owners are already thinking about taxes, the advice these people offered them can be a tremendous financial relief for their business. Small business owners try to minimize as much as possible the amount of taxes they pay every year. The advice a CPA  gives them can save them hundreds, if not thousands of dollars.

Talk to a tax advisor soon, prepare papers and other proper documents to take to him/her and beat the rush.

For more about this and other topics, follow the links below.


Tax season is here with rising stress levels, headaches for small businesses

NEW YORK (AP) – With the start of tax season, stress levels are rising at many small businesses.

Even owners who are organized, keep good books and stay in touch with their accountants can find compiling returns to be a painful process. One reason is that tax laws change often, says Rosamaria Bravo, a certified public accountant with the firm MBAF in Miami. One of this year’s big differences: Partnership returns must be filed by March 15, a month earlier than in the past. And companies known as C corporations have a filing deadline of mid-April, after having a March due date in past years.

“It’s very hard to stay on top of all the information,” Bravo says. “The average business owner is more worried about their day-to-day operations.”

Here’s a look at some lessons small business owners learned:

USING SOFTWARE WISELYWhen Christina Divigard started an advertising agency, she bought accounting software and began keeping the company’s books herself. When tax season arrived, she discovered that out of inexperience, she’d incorrectly entered some information and misclassified some types of deductions. It took two weeks to get her books in order.


The $83,000 Question: How Much Do Regulations Really Cost Small Businesses?

How much does it cost the average small business to comply with government regulations? One recent survey, released just in time for Donald J. Trump’s inauguration, dropped this eye-popping number: at least $12,000 a year. And you don’t even want to know what a start-up spends on regulations in its first year. However, I’ll tell you anyway — a whopping $83,019.

These figures come from the first-ever Small Business Regulations Survey, conducted by the National Small Business Association, which of course makes it its business to reduce the regulatory burden on small businesses. Among other conclusions, the survey found that 44 percent of businesses spend at least 40 hours a year dealing with federal regulations, and 29 percent spend at least that much on state and local rules. Three-quarters of business owners say that they have spent time reading proposed rules at least once, and of these, not quite two-thirds discover that more than half the time, the rules they’ve read wouldn’t apply to them. About 40 percent of respondents claim that they have held off making a new investment because of a regulation at some point in the past.


Facebook’s Creative Shop: What Can It Do For Small Businesses (And Itself)

The service helps companies spruce up their ads in order to engage more with the platform—and also keep Facebook ahead of its competitors.

Baked founder Matt Lewis never thought about hiring an ad agency to help boost holiday sales at his three bakeries in New York City, but he did want to run some kind of campaign this year to get people to preorder pies for Thanksgiving.

A former ad man himself, Lewis thought he was capable of making social media content that was good enough to draw in some customers. In the past, he’s hired photographers and considered hiring a design agency to spruce up the Baked website. But the costs are high. A photographer would cost him $1,500 a day, and a video shoot, about $3,800 a day. “We don’t really have those funds,” says Lewis, whose warm smile and calm demeanor might lead you to think he’s a yoga teacher, not a baker. “There’s no return, or the return would be so small after you’ve paid everybody out. It wouldn’t be worth it.”