Business Keys to Success and Other News

business (7)From January to August 2014 the unemployment rate was been slowly but surely decreasing.  February and March unemployment rate was 6.7% and last confirmed rate was August with a 6.1% unemployment rate. While economists believe the US economy is getting over the bump and jobs are added every month, there is skepticism over how well over the bump we really are.


ADP: Small Businesses Add 88,000 Jobs in September

Small business hiring picked up slightly in September, according to private payroll processor ADP.

Businesses with fewer than 50 employees added 88,000 jobs last month, up from 82,000 in August. Small businesses created 41% of all new jobs in the private sector in September, with 213,000 total jobs added.

“September’s jobs added number marks the sixth straight month of employment gains above 200,000,” said Carlos Rodriguez, president and chief executive officer of ADP.
“It’s a positive sign for the economy to see the 200,000-plus trend continue.”

Mark Zandi, chief economist of Moody’s Analytics, which helps prepare the ADP report, added that gains across all company sizes and industries is especially encouraging news for the economy.


Small businesses should focus on five keys to success 

What do small-business owners need to pay attention to this fall? Heath care, Internet security and new technology make the list. Here are five things that small businesses need to be on top of over the next several months:

HEALTH CARE: Small-business owners who bought employee health insurance policies before the end of 2013, sidestepping the law’s requirements for a year, could pay between 10 percent and 20 percent more when it’s time to renew, says Michael Stahl, chief marketing officer of HealthMarkets Inc., a broker based in North Richland Hills, Texas. They’ll also have to decide on plans. Policies issued under the law have significant changes including the requirement that pre-existing conditions be covered. Some owners may decide it’s better if workers purchase their own government-subsidized coverage on health insurance exchanges.

Companies whose coverage took effect Jan. 1 of this year and complied with the law could see increases between 5 percent and 10 percent for 2015, Stahl says. Not all small-business owners will have to make these decisions this year. Employers with 50 to 99 workers have until 2016. Companies with fewer than 50 workers are exempt.


Google AdWords Secrets: What Works for Small Business

Launching an AdWords campaign is one of the most effective ways to grow a small business. Whether you are trying to get the word out about your business or have a special event or sale to promote, launching ads on Google can mean big business in little time.

The Google Display Network (GDN) reaches the majority of U.S.-based Internet users — a whopping 80 percent — giving AdWords advertisers the widest reach possible. Although this is definitely a good thing, it does come with some disadvantages. Because AdWords casts such a wide net for advertisers, launching an effective AdWords campaign requires a finely tuned strategy to reach the right customers and get a better return on investment (ROI).

Launching an AdWords campaign is one of the most effective ways to grow a small business. Whether you are trying to get the word out about your business or have a special event or sale to promote, launching ads on Google can mean big business in little time.

The Google Display Network (GDN) reaches the majority of U.S.-based Internet users — a whopping 80 percent — giving AdWords advertisers the widest reach possible. Although this is definitely a good thing, it does come with some disadvantages. Because AdWords casts such a wide net for advertisers, launching an effective AdWords campaign requires a finely tuned strategy to reach the right customers and get a better return on investment (ROI).